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Digital Diary Brand Design

[Spring 2020]  Created with: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

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Brand design for a digital diary targeted towards 8 to 10 year -olds. 

 

Explored the various stages of researching trends and data, conceptualizing an idea for a product, and finally pitching the product through a brand book.

Learned how to create a cohesive brand with a distinct voice and communicate an engaging pitch through visual representations of the product with mockups and prototypes.
 

Created for Brand Concepts in the Communication Design Program at Parsons School of Design in New York City, 2020. 

For the brand book, please click through
the gallery below:

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